Meet Esther

Top Dog at Chase Chew

Proving ‘no nasties’ nutrition and enrichments for your dogs since 2023.

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Ethical Home Breeder

Higher standards licensed, ethical breeder of miniature poodles and Cockapoos.

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Breeder Services

Offering pregnancy scanning, microchipping & more in and around Cannock, Staffs.

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For someone who spent their childhood petrified of dogs after a fairground accident, I never imagined my life would eventually revolve around them. My journey truly began when my daughter’s health declined and she begged for a companion. Enter Alfie, the "missing piece" I never knew I needed. He wasn't just a pet, he was my ticket to the outside world, teaching me how to relax, enjoy nature, and understand the depth of unconditional trust. Though we lost him at age 11, Alfie remains the foundation of everything I do. He arrived with complex reactivity and obsessive behaviours, and my determination to give him the best life possible ignited a fire in me to understand canine health and behaviour from the inside out.

What started with Alfie grew into a deep-rooted mission to do better for the "dog world." After a disappointing experience with an unscrupulous breeder when bringing home our second dog, Nancy, I realised that puppies and their owners deserve so much more. This led me to become a 5-star licensed breeder, but for me, that license is just the baseline. My life is built around my "gang".. a beautiful, chaotic, multi-dog household where meeting their 24/7 needs is my greatest honour. They have seen me through my toughest times, and I owe it to them to ensure they thrive.

At the core of a happy dog is a healthy diet. I’ve seen firsthand how nutrition transforms wellbeing, which is why I am so passionate about providing natural treats and chews. My goal is for every puppy owner to feel that same spark of passion, knowing they are feeding their best friend the very best. Whether I’m helping local breeders with scanning and microchipping or chatting with neighbors on the Chase, I’m driven by the belief that every dog deserves a chance to flourish.

Life in our house, affectionately known as "The Doghouse" - is never dull. If you see me out and about, I’ll likely be the one smelling like a giant dog treat and greeting your dog by name before I’ve even clocked who you are! There is no greater joy in my day than watching a dog’s eyes light up as they savour a natural treat they’ve picked out themselves. I’m here to share that joy, along with a lifetime of knowledge, to help you and your furry family members live your happiest, healthiest lives together.

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